Business identity is all about having a remarkable logo, especially when it comes to the new look and feel of “web 2.0”. Customers want to know whether they are doing business with a professional place and they look at this to distinguish between businesses. All roads might lead to Rome, but people just won’t stay if it is smelly, colorless and dirty.
Even though your business thinks it needs an expensive designer, a small investment in a tool for creating your own logos will give you a valuable presence on the web. Just give it a thought and you will understand how simple it is. Logos have a tremendous impact in the real world, and even more so on the world wide web! Just consider all the different ways of advertising your logo online.
People search for signs they remember when navigating the world wide web. Remembering a logo they’ve seen before can actually keep them traversing the site. Fortunately, most logo design software is inexpensive and easy to obtain for entrepreneurs and small businesses, way more than it used to be. There are even some that produce professional quality results in an easy to use format.
Logo creation software allows you to choose from many templates, thus allowing you to design your own strong and effective business identity brand. Taking advantage of the trendy internet ideas, you can even find templates with the “web 2.0” style. The look and feel of your business will be further strengthened by importing your own photos and images.
Brand Identity is all about consistency. The images you portray online should be carried through into your business offline as well. A visitor who may have seen your website in the past should recognize your business if they see your brochure or business card… or even an ad in a newspaper. Tools such as business card creation software are also available to help, but that’s an article for another time.