Everywhere you turn you see business cards. As a matter of fact, they’re as commonplace as putting ketchup or mustard on a hamburger. When we shop at the grocery store, we can choose from several types of mustard, meaning that mustard is a useful product that has been reinvented several times throughout the years. The same thing is true for business cards; the traditional paper business card that we are all so accustomed to has been reinvented as the frosted plastic business card. They are rapidly replacing the standard paper card.
What are frosted business cards?
Frosted business cards typically are roughly the same size as a standard paper card, although some can be slightly larger. Frosted cards are made from a sturdy plastic that will not break or tear easily, the way paper cards do after a while. They are not damaged by dirt or moisture, and they can safely be kept in a wallet or purse for long periods of time.
Frosted cards are typically transparent and their designs can incorporate different graphics and themes to represent the user’s company. They contain the same type of information that would be included on traditional paper business cards, including:
The company’s name Contact information A company logo, slogan, image or other company branding information Naturally, contact information is the primary piece of information people want when they pick up or ask for a business card, so it is essential that all contact information be provided on a frosted card. However, it is also true that company branding information is essential, as it lets the card advertise the company itself over time.
Frosted cards have several advantages
People who receive frosted cards immediately notice they are different from standard paper business cards. They are distinctly different and currently quite noticeable. Recipients are less likely to throw them away; instead, they want to hang onto them and look at them again. People feel as though they have received something of value rather than a simple piece of paper.
This means that the company’s information will be seen by potential clients for a longer length of time. Frosted cards are also more apt to be passed from person to person, which gets the company’s name in front of other people as well.
Being plastic, frosted cards are much more durable than traditional paper business cards. They won’t tear, and they can be kept in a wallet or purse for many years and still remain readable. Clients will be able to keep them longer, saving companies from needing to give them to the same people over and over again. Their durability can save the company money over the long haul, despite their initial cost being somewhat higher.
Who benefits from using frosted cards?
Many companies are giving out frosted business cards to show clients and potential clients that their business is appreciated and their interactions are valued. Some companies are now using frosted cards in place of all paper cards, while others use them only for specific marketing campaigns.
Any company that has information they want people to see for a long time would be well-advised to buy frosted cards.
The future of business cards is here
Frosted cards might be novel today, but they do grab attention and they will be the standard business card in the future. They are rapidly replacing traditional paper business cards, which don’t hold up over time. Why not get ahead of the crowd and switch to frosted cards today?
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