Advertising world, as it has developed during last years, has a lot of means at its disposal for conveying the message, among which banners. They are used in various purposes, from promoting a product, an event, an idea or slogan, banner are suitable for all events.
The word banner comprises the sense of prohibition, against the accepted rules which should be kept under control. On the contrary, the word has received a totally different meaning these days, connected to the field of publicity, a promotional means for an idea or product.
A client looking for a marketing means of a certain product or concept is having at his disposal a large pallet of options among most common TV and newspapers ads. Cost wise, vinyl banners are more affordable compared to the other options. They can be found under the form of billboards, table banners, trade show banners, building banners, street banners as well as stadium flags.
The printing procedure of banners has evolved a lot during the last period. Digitally printed banners are based on large format ink-jet printers, with a great number of colors available to choose from. Thermal, solvent and dye sublimation are among the most common types of large ink-jet printers, each providing the clients with capacities such as waterproof, Eco solvent or UV-curable.
The quality of the banner material is very important and can vary from PVC (common name for heavy weight vinyl banners) textiles and canvas. The banners can be single or double-sided, available for scaffolding enclosures or any type of wall. Another important part of the banner are the grommets that will insure the vinyl banner is kept in place and it is resistant even through roughest weather conditions.
Vinyl banners are printed in digital color for high impact in a short time . There are various types among which digitally printed (more resistant to bad weather conditions) screen-printed, or painted. The creativity and imagination is put to work when it comes to the size, position (horizontal or vertical) as well as the graphics and the color pick and blend. So while working with a professional, the final result can be perfectly conveying the message intended and will make people turn their head and be impressed.