SEO is the abbreviation for search engine optimization. This is crucial to your online business success. If you search for puppy training using your favorite search engine, you will discover that there are over one hundred million results for the term puppy training.
So how does the website owner that appears on the first page get his or her site to be ranked number one? This is what search engine optimization is about; it is the skill and science of having the search engines rank your site so that it appears ahead of all the competition. Some refer to search engine optimization as making a website search engine friendly.
Some say this is a science while others say it is a skill. But the bottom line is that you can take steps to make your website, as some say, search engine friendly, so you too can be on the first page of search results. One criteria the search engines look at is back links.
The more websites with links to your site, the higher your site will be ranked by the search engines. The reason why is because the search engines consider websites with the most back links to be the most authoritative. If other websites have a link to your site, then there must be a reason.
The search engines’ single purpose is to provide internet searchers with the most up to date and relevant information based on their search terms they enter. So if you want to rank high on the search results, you need to increase the number of your back links.
One way to increase your back links is to simply contact other website owners in your target market and ask them to add a link from their site to yours. If they ask you to add a link on your site to their site, you should do this. It will take time to build your links, but you will be glad you did when you see your site listed on the top of the search results.