Attraction Marketing can be thought of as drawing prospective partners and customers to you with the promise of helping them solve their problems. It depends on the growth of trust and rapport between you and those who you can help. Instead of trying to sell people on your Amway Global Business you are perceived as someone who can offer solutions.
If you have a clear vision of how you want your Amway Global Business to grow, and are able to project to others a strong and positive self image, you will succeed at Attraction Marketing. People will join you because they believe in you and trust that you can help them succeed also.
So how do you attract people and gain their trust so they want to join your Amway Global Business or buy your products? You must become a person who has valuable information that is shared freely. Most people who are considering joining an online business or network marketing opportunity soon realize that they need to find out how these home based businesses actually work. They are intensely interested in training that can help them succeed. They are looking for solutions to their pressing problems.
You can attract interested new leads to your Amway Global Business by becoming aware of the problems to which they are seeking solutions. In your ads, show you are aware of their frustrations, and offer help and solutions freely. Do this by building a simple training system that addresses those frustrations. Offer your help to those who will opt in to receive it.
Some possible ways to set up your trainings are by hosting online seminars. You could develop a series of video trainings or write an e-book, or even offer an e-course by email. Choose a topic that is current, and may be new to many. Social media marketing is a good example. Position yourself as a Twitter expert, or show others how to make simple videos for YouTube, and your value added training will attract many.
One fact to keep in mind is that the majority of people joining home based, online or MLM businesses never make enough money to consider themselves successful. Many give up completely, while others try out every new thing that comes along. If you can teach them how to start the learning cycle to experience initial success, then you will have trusting and responsive prospects.
Follow up is a critical part of Attraction Marketing. By continual contact, always leading up to some valuable training or assistance, or just by offering support, you continually build rapport and trust. Your credibility, because of the free initial and ongoing training you offer, is constantly enhanced. You will find that sponsoring reps into your Amway Global Business who have the ability to succeed has become both easier and faster.
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