Twitter has become the latest social network that is trying to repeat the success of TikTok, writes TechCrunch.
The function appeared on the “Overview” tab. The social network is testing it in some countries for English-speaking users of both Android and iOS.
Twitter is the latest social network to add a vertical video feature and wants to repeat the success of TikTok, which has more than 1 billion active users in 2021, TechCrunch writes.
Other social networks have already launched their own TikTok analogues: Instagram – Reels, Snapchat – Spotlight and YouTube – Shorts. Even applications such as Netflix, Spotify and Reddit are experimenting with the vertical video format.
In 2021, Twitter was constantly introducing new products and features. For example, in May, she opened access for Spaces voice chats to everyone, began testing a paid Twitter Blue subscription and launched a money transfer function for Tip Jar authors.