Making a website may sound an easy job but maintaining a website is very difficult. Been a part of website may sound interesting but to really see the website to your efforts, you have to see your website on every high ranking search engine and for that you needs to optimize the website accordingly for each and every type of search engine. Search engine optimization helps you get SERPs. Search engine optimization only and only depends on two main factors and that to be link building and keyword. The keyword used should be relevant and should define the content easily whereas the link should be qualitative rather than quantitive.
Link building in precise wording can be said that it links the same content on different websites. Backlinks are most important for link building as it increases the traffic as well as rank the website higher in search engines and making the links quality links. In these quality links informative and relevant keywords are used so that these words help us connect to other linked sites easily.
If unrelated keywords are used in websites then the search engines can ban the website. More the number of backlinks in site higher is the rank of that website on search engine. Backlinks can be done through directory submissions, article making, blogging, press releases, bookmarking etc.
Social bookmarking – this is the most effective method of building links. In this you only need to be a member of these sites. Users are attracted through these bookmarking sites through bookmarking and articles.
Directory submission – it’s nothing but submitting of URL’s. Directory submission by it name says to submitting to the directories making sure that the submission done is relevant and to the point there so users are attracted.
Article submission – it is submitting of articles to directories. Making sure the submission is done at right time and at the right directory. Suppose you deal in clothing then your article should be in a way that it attracts users like what’s the latest trend of clothing, articles on different designers. Backlinks should be strong so that your purpose should be fulfilled as well as that of the users also.
Talking about link building we cannot forget about quality links as they are the backbone of link building. If your website has quality links then half of the battle is already won but one needs to be very careful when talking about quality links as small to small mistake can destroy these links so, there are some of the quality tips:
To increase traffic to your websites back links should be submitted to authority links as they have large number of visitors as compared to normal website. For quality links we need high traffic and this traffic is found in authority links.
HTML links are preferred over normal text links as in HTML links we see the anchor text and this anchor text can be used using the keywords. Keywords play the vital role here and this keyword should be used in this way that the user not only comes to your home page but all the pages of your website it is linked with. It also optimize website whereas text links are just a form of URL’s keywords significance is less as compared to anchor text where relevant keywords are used.
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