The function is now available to a limited number of users, the date of the general launch has not been announced.
TikTok has confirmed the testing of Stories — they will appear in the sidebar of the application. Stories can be viewed within 24 hours after their publication, TechCrunch reports, citing media analyst Matt Navarra.
The company has not announced a general launch date for the feature. You will be able to leave comments on stories on the platform that will be visible to other users.
As in other social networks with a similar function, to see stories on TikTok, the user will have to scroll through the panel and click on the avatar of the author he is interested in. The social network does not disclose how many users have access to Stories in the pilot mode.
The company notes that the new feature will be another option in addition to existing tools for creating stories, such as Duets, Stitch and LIVE — it is not intended to replace them.
TikTok did not specify how long the beta testing will last and whether it will lead to a public launch. As far as we know at the moment, the test lasts for several days, not weeks or months. So far, the functionality is available in a small number of markets outside the United States in order to receive information and feedback from TikTok users. It is quite possible that the tested functionality will not get into the final version of the application at all.
The story feature in Tick Tok was discovered by social media consultant Matt Navarra, who is often one of the first to find new features in social applications. In this case, he told us that several people brought him screenshots of TikTok Stories on a tip, but initially, according to him, it was unclear whether it was a hoax or not.
It is worth noting that the testing time was chosen very suspiciously — Twitter has just closed Fleets, which was a rather loud example of what Stories are in social networks. Facebook Instagram doesn’t always work, despite their popularity in individual applications, such as Snapchat, Instagram, Facebook, and recently even Pinterest.
Facebook Instagram’s introduction of Stories to TikTok is also a direct response after the Facebook-owned app directly tried to copy TikTok through the introduction of the Reels section.
In the screenshots and videos of TikTok Stories in action, we see a product that seems to be largely familiar to Stories users on other platforms.
Users can tap the camera button on the new navigation bar on the left side of the screen to create their first story, and then use the usual tools, such as adding text or stickers, inserting sounds, and even using effects for their content. As with other platforms, users can record videos or upload photos – the latter allows TikTok to take advantage of users ‘ large cameras, rather than relying solely on video.
The TikTok version of Stories differs from other platforms in that it allows users to publicly comment on the content of the creators. These comments are public, the app explains, since mutual friends can see each other’s comments. On another tab, you can see how many people viewed a particular story, and also find out if you follow these users. If you want, you can click the button to follow people again.
TikTok stories are also short-lived and disappear after 24 hours, as explained in the app’s guide.
To view the stories of other authors, you can scroll through the new sidebar and click on the author’s avatar to see his content. (It almost looks like a vertical version of the “Fleets” panel on Twitter, right down to the blue rings around the creators ‘ photos).
The introduction of Stories provides TikTok users who don’t post regularly (or don’t post at all) with an easier way to get involved with TikTok tools by switching to a more convenient and familiar format. It can also be a way to easily communicate with fans in between polished and edited TikTok video posts.
But it also gives TikTok a lot more options for placing ads, provided that the site can properly moderate the inevitable attempts to circumvent the community recommendations that so often arise as a result of launching advertising campaigns.
TikTok declined to say in which markets it is possible to try out TikTok Stories. However, the screenshots show that the function is described in English and on Android phones.
Although Stories may have failed on Twitter, this platform is not as focused on creativity and visualization as TikTok, whose team believes in exploring any creative tool that allows its users to express themselves — whether it’s videos, live broadcasts, collaborations with other users, or short self-destructing content.