Banner advertising, similar to other forms of advertisement can be risky at most times. You are not assured whether your sales will generally increase. You don’t have the assurance whether the web space that you are looking at can really generate revenues for your business. However, there are some few things that you may observe in order to determine whether the web space that you wanted to lease can generate profits for your business and whether the money that you are about to invest is worth it.
The first thing that you should look after is if there are available sites that are willing to pay for an ad space on your chosen site or the site that you want use. Obviously, you would want a site wherein other advertisers are investing on. If there are advertisers who’s already paying the site then it might just be a proof that they are profiting from that site.
Just disregard and ignore web spaces and sites that don’t have a single investor or advertiser. It is a mere indication that their website does not generate the traffic that is needed to profit from it.
Another thing that you should look in to is if the site where you want to have your advertisement on is allowing you to view their visitor stats. Expect any site to tell you that they are getting a lot of visitors as they will surely promote their site so you would buy an advertisement with them. Basically, you should not depend on what they will tell you. Instead, ask them for a more solid proof that their site is getting the stats that they are telling you.
If the statistics shown on the proofs are similar to what they claim, this is a good indication. On the other hand, if the statistics are not somehow similar to what they claim to be, then try to evaluate whether it has reached your expectations. If not, make sure to bargain with the website owner. Don’t purchase and pay for big advertising options – just go with the small ones. If you are already profiting from it, and if you have already proven that their website is an effective space for advertising, that is the best way that you can go with larger ad spaces.