What is the purpose of website optimization? Simply put, the purpose of website optimization is to get the search engines to return your website in a more favourable position than that of your competition. In order for this to happen your website must contain not only highly used key words, but also as much pertinent information as is possible. The more relevant your site is, and the clearer it is for the user to follow, the higher your rank and thus the more favourable position in the search engines list.
Two necessary components for website optimization are good content, and ease of use. A lot of search engines like pages that have a lot of content, but it must be relevant content. A saying that a lot of SEO experts are fond of saying, is “Content is King”. This is very much true.
The more relevant content your site has, and the easier it is for people to use, the higher your rank will be. One thing you absolutely must do is use proper Meta Tags. This makes it easier for search engines to recognize your website. While a Meta title will make it easier for people to locate it by name, a Meta description will also make it easier for people to find it by the topic it contains.
By now you’re probably wondering is this really necessary? In a nutshell, yes! The biggest difference between success and failure in online sales, is website optimization.
Let’s face it, if there is new content on the site we are a lot more likely to re-read it. Well search engines look for the most up to date relevant websites as well. Here’s the scary part, if you don’t pay attention to website optimization, your site’s rank will decrease. If your site’s rank decreases, your number of visitors will decrease. You know what that means, your number of sales will plummet, and you will lose money.
Now let’s suppose you think you can optimize your website for yourself. I suppose it could be done, actually I am fairly certain it could be done, but I am also absolutely sure that by the time you found out all the things you need to do to optimize your website, you would lose lots of money. Unless you are familiar with link popularity, pay per click, frames, better indexing and know what search engines look for, you can not do website optimization as efficiently as someone who specializes in that area.
On the other hand, if you hire a company offering website optimization services, such as Accentu8 Marketing. We have the expertise to convert your business into sales by providing you the leads using some of the best search engine techniques.
Quite simply, the easiest thing you can do is to send us your information. We will do an analysis of your off line market to determine which market will produce your most profit online. Now I know what you’re thinking, but we are about much more than just website design and optimization. We are about increasing your sales, getting you leads through search engines like Google.