Many of us have been exposed to the irritating and degrading pitches that promise us untold wealth with little effort on our part. These get rich quick schemes have been around for a long time and are universally failed enterprises. It is with this jaded brush that the solidly reputable and effective business process known as multi-level marketing has been painted. With the business climate in which we now find ourselves, this may be the strongest approach a new company can employ.
Companies have also had to tighten their belts and search for efficiencies at every level of production, transportation, retail and advertising. This has had the unfortunate effect of downsizing, which ironically only fuels the downward economic spiral. The transition form overt consumerism to a more fiscally prudent culture based on saving has been neither complete nor comfortable. The notion that when wall street sneezes main street has a stroke has been played out in real time over the last 24 months.
Conventional wisdom would indicate that this is probably the worst possible time to be opening a new enterprise of any sort. Unfortunately that is precisely what is needed to drive the growth of productivity that generates jobs and re-primes the US industrial engine. With most of us cutting everything we can from the family budget, even newspapers, magazines and the honored television are fair game. This further complicates the ability of a new idea to reach a consuming population.
In an nutshell, the public is not looking for nor has much patience with new consumer items or services. The commercials that they do see are much more easily ignored, and the increasing skepticism of a maligned public simply puts less credence on the honesty of what they say. The norm is to survive with what is absolutely essential, and wait for this to end and the economy to recover.
With people increasing skeptical of the information they receive through traditional commercials, the door is open to re-energize person to person salesmanship. The old fashioned notion of real people telling the consumer about whatever it is they have for sale. The reason for it being recession proof is that it rigorously demands that the product being sold have intrinsic value. The consumer is afforded the ability to physically see the product or thoroughly dissect a service in a manner which has yet to be duplicated digitally.
When the consumer can ask the questions the initial presentation raises in their minds, and gets the reassurance of a live person on the answer, there is a bond of trust formed that facilitates business activity. Multi-level marketing, based on a quality product, uses this powerful tool both to provide the product to the market, and to recruit personnel to join in the business. This method of continuously expanding contact through spheres of personal interaction is a gold mine in difficult times.