Social Networking In India
Now that Godrej has come up with an online virtual world, I have been wondering about the Social Networking domain that has evolved in our country. I remember my school days when social networking was dominated by big players like Yahoo and MSN. But it has been an evolution since then. The texts started gaining aid from the visuals and it has developed to be more and more interactive.
The birth of Orkut in India made picture sharing a hassle free and user friendly process. Inspired by this concept, many players emerged in this industry. Some survived, some clicked but many tumbled. Reliance’s Big Adda is no exception to this. Having an advantage of creating a niche segment, Google managed to bag maximum registration and the numbers were colossal.
With a couple of handsome innovations Facebook entered India and it did get warm welcome here. It won’t be wrong to say that it provided a more sophisticated outlook towards the phenomenal of Social Media in India. So majority of its users remain to be of a more evolved outlook. It has many descent applications and features but isn’t the leader of the domain. Gradually the computer graphics gave the world one more dimension to see at things and enjoy them, have fun while playing around them. The availability of 3D graphics and environment saw the dawning of Second Life. Indian players were greatly inspired from its structure and format. Their attempt was to connect with younger audience. The generation that was fresh, vibrant and more receptive. Thus it rebranded itself with consideration of such factors. And its idea of this new gaming portal was also well received by the Indians audience. Underperforming of the foreign virtual worlds was an opportunity for those Indian.
GoJiyo was an innovation as it gave an additional dimension than other social networks. It provides an experiencing attribute to the Social Media business (e.g. cha-cha-cha with friends or bungee jumping in there). The only thing that distinguishes it is the element of non-commercial aspect.
But can its parent company draw audiences to its new gaming portal in commensurate numbers? Could they emerge as a tech savvy and an innovative brand by leveraging this one? Will it be just another brand extension it is venturing into or would it be an overall successful branding by the company.
There is a lot in the pot for every other player to capitalize on and emerge as a stronghold in this particular business. You never know you might handle all your matrimonial searches and job hunt in these virtual worlds some day. While all these players are coming up with innovation to maintain their lead, the users can expect a lot more to come their way as it is just the gush before the actual flux.