SEO methods may be one of the most effective, yet misunderstood, ways to increase the popularity and profitability of any website. Regrettably, there are numerous characters out there that claim they know of ways and means to accomplish that for you. Yet, they may have failed to keep up with the ever-changing ways and means with which search engines work. It is an constant challenge. If someone cannot provide proof of which they speak, with tried and tested methods, move on.
Myths and misconceptions prevail. You will hear about ‘Black Hat’ and ‘White Hat’ tactics. And yes, the ever-present liars and thieves prey on those that want so much to get high SEO rankings and have not a clue on just how to go about accomplishing that. That is the minefield that awaits anyone with a website or blog.
You will come to know there are hundreds, if not thousands, of individuals claiming to have some kind of ‘insider, secret information’. Believe this; it is highly unlikely any such thing really exists. For one, search engine companies hire very bright people who, more than likely, are under contracts that would make a top-level secret agent blush with embarrassment for them.
There are tremendous amounts of money involved in getting people to use their search engines regularly. It is very important for them to be able to provide the most relevant links, organized in the most efficient manner, to those seeking information, goods, or services. Secrets are most likely to remain their secrets.
This is not to say that leaning about SEO techniques is virtually impossible or only for experts. There are a lot of things that have been tried, tested, and proven to work. One area that every webmaster or blogger has direct control over is the on-page optimization that can be done to increase the relevance of their site. You will hear over-and-over again, “Content is King!” Simply make sure your content is fresh and relevant to those you are targeting with your message. Test headlines and ad placements, or maybe the colors, text size or fonts.
These are basic concepts that work to establish credibility and authority in the eyes of search engines. These are aspects you have direct control over. Other factors include tactics involved in off-page optimization and methods used for traffic generation. Take link-building as an example. Generally, the more sites you have linking, or directed to your site, the better. The questions remain; just how many are required to make a difference? Does the quality of the incoming link, their Page Rank, make a difference? How about using link exchanges or swaps; help or hurt?
You will learn that commenting on other blogs and in forums can build traffic to your site, and provide an opportunity to get valuable links. Article marketing helps to establish you as an authority in your market and builds links. A guest post on a popular site can bring waves of traffic. All of these efforts will likely raise your rankings with the search engines. Just what is the most effective, and how much time should be spent on each, will need to be determined. Then there is the issue of keywords. How to choose the best ones; then knowing how to use them most effectively.
SEO techniques can be tough to understand, let alone learn how to use most effectively. That is why it behooves you to find those that have a proven track record to toss your lot with. Yes, there is a lot, a whole lot, of free advice out there. Enjoy trudging through it all, figuring out what is right, or just old, out-dated information. Maybe it would be much better to get started the right way from the get-go? You may save a lot of time and money while you start earning more much sooner.
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