It is a known fact that people will typically want to start their day on a positive note, which is why there is a common practice to surround their rest area or bedroom with items or images that they would typically want to wake up to and be the first thing they see. For professionals, this may very well extend to their place of work, and they would typically adorn their workstations with items and images that would elicit, at the very least, help them deal with the daily stress that their work is bound to induce or aggravate in them. One such item is the typically unassuming coffee mug.
The very nature of the coffee mug alone, in that it bears the morning beverage, be it tea, coffee, hot chocolate or milk, or whatever beverage acts as a pick-me-up for people in the morning, is one that already stands for something positive. This is why the coffee mug is also a good venue for conveying positive messages, which may serve as an inspiration for the person reading it.
This notion is also one reason why mug printing is the huge success it is today. While some people like their mugs adorned with designs and art work that help elicit stress release or inspire their creativity, others would prefer that their mug bear a positive message that they may refer to from time to time, just so as to provide a small source of inspiration to keep them going throughout the day.
With this in mind, makers of promotional mugs have also used this approach to not only provide people with their daily dose of inspiration, courtesy of their mug bearing positive messages, but also a mode of promotion, as their company log or brand may also be subtly printed onto the mug in an area that may very well catch the eye of people.
Far from being only a self-serving promotional vehicle, inspirational messages adorning a typical drinking vessel would only go so far as the interest of the person using the cup would allow it, hence, should the drinking vessel be of pure functional purposes only, like a drinking glass, there is a good chance that anything printed on it would be absent-minded read and not really absorbed, unlike that of a promotional mug, typically used for a beverage that usually elicits a measure of relaxation when taken, the person using the mug is quite open to suggestion, thus making mug printing quite the viable choice for promotional purposes.