Search engine optimization is the method that is used marketers and online companies to get more visibility and exposure on the internet by getting top ten ranking on Google, Yahoo, Bing and other search engines.
Unlike other marketing methods, search engine optimization is the one way to get lots of targeted traffic for free. You don’t need to pay a dime for advertising cost. This is very important for small business and affiliate marketers who are on low budget.
There are two parts of search engine optimization. The first part would be to optimize the website content itself. That is called on page SEO. Then, another part would be to make other websites link back to one domain name. It is called off page SEO. This articles will tell a little bit about SEO process. If you want to master SEO, implement the tactics inside Nuclear Affiliate course.
In order to get high search engine ranking, you need to show Google that your website is the most relevant one to the keyword. One effective way to do this is by getting a domain name that contains the keyword inside it. For example, it could be thekeyword.com or thekeywordsite.com or thekeywordx.com.
Then, you need to create a website. For several reasons, using CMS like WordPress or Blogger is strongly recommended. For one thing, blogs doesn’t contain bas scripts like you might get when using other site builders.
Then, blog also has the ping feature, which allows your website to get indexed quickly. You can easily update the content and pages quickly by using blogs. Plus, there are lots of developers that create powerful WordPress themes that allow you to make your blog looks like a real website.
Once you have the website or blog, it is time to optimize certain parts. The most important section is the page title and description tags. These tags can be modified by using Platinum SEO or All-In-One SEO for WordPress. By using the keyword inside your title and description, search engine will know that your website is relevant to the keyword.
Building links is one important process in your SEO effort. In fact, under competitive situations, link building is a necessity. Even if your website is ranked top ten in Google already, it will be wise to build several more links to maintain its position.
One simple way to get lots of backlinks is by adding your website to blog post to social bookmarking sites like Digg, Stumble Upon, Reddit and more. All these sites are important for Google because they contain news, stories and important information that is shared by internet users from all over the net.
Another powerful source for backlinks is web 2.0 sites. Web 2.0 sites like Blogger, Live Journal, Squidoo, Tumblr and Hubpages have high Google page rank. You can publish lots of content to these sites and link back to yours in order to get strong backlinks.
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