I am not sure if you are aware of what anchor text is, but it is highly relevant to you if your goal is to make money online with your website. Essentially, anchor text is what indicates to the search engines that a website is relevant to a specific keyword. I am sure that you have come across it before. Whenever you see a word or phrase on one website, which you can click on to be taken to another website, that is anchor text. Basically, it tells both the reader and the search engines that the website which is being linked to is relevant for that particular keyword. Search engines view anchor text in high regard when determining which websites to rank prominently for which keywords.
One thing that always disappoints me is when I see someone add a comment to one of my articles, knowing that they are doing so to receive a one way link to their website, and simply post the URL to their website. Do you see what this person has done? They have missed out on a perfect opportunity to gain a valuable one link with relevant anchor text.
With the aforementioned having been said, the search engines will catch on to your game if you simply focus on an individual keyword in your anchor text. Thus, it is essential that you vary the keywords in the anchor text which links to your website from time to time in order to avoid being penalized. You have to make your back linking strategy appear natural, and as though it was conducted by someone other than yourself.
By a natural back link strategy, I am referring to what links to your website would look like had they been created by various people around the world. It is highly unlikely that every single individual in the world who links to your website will use the exact same keyword in their anchor text. Therefore, it is counterproductive if you attempt to do so to gain favor with the search engines. A more naturally occurring back linking strategy would most likely involve, “your main keyword”, “some variations”, “your URL”, and perhaps the name of your online business. This is what you must keep in mind when linking back to your website.
Let us look at an example. Staying on topic, say that you want your website to rank for the term, “make money online”. That being said, the majority of your anchor text should include this key phrase. However, it is important to also add different varieties of this phrase in your anchor text. For instance, you can sometimes use, “make money on the web”, “how to make money online”, “make money”, etc.
Another strategy which is vastly underutilized is actually using anchor text within the website itself. Most websites have multiple webpages. However, different webpages cover different subject matter. Therefore, if one page links to another page within the website itself, it should utilize anchor text which is relevant to the page to which it links. For instance, if your website sells electronics, and you have an internal page which is dedicated exclusively to iPhones, you do not want to say, “Click Here to see our collection of iPhones” with “Click Here” being the link. Rather, you want to say, “Check out our selection of iPhones”, with iPhones being the anchor text.
Now you should have at least a rudimentary understanding of anchor text, and how it relates to your ability to make money online. However, before you simply go and choose a handful of keywords and start linking them with anchor text, it is important that you do your research. Specifically, you must choose the key phrases which are most relevant to what your website sells. Often times people choose short key phrases because they receive a lot of traffic. This is a mistake. The reason why the receive a lot of traffic is because they are broad. Such key phrases are difficult to rank for because they have a lot of competition. Furthermore, they do not convert sales very well because they are often not very relevant. What you should be looking for are descriptive key phrases, with adequate search volume, and moderate competition. This is how you will make money online.
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