It is amazing how many new internet marketers begin to market their businesses without having a clear picture of what they are aiming to achieve. No business, large or small, can really run a successful campaign without determining in advance what their strategy will be, who it will target and how.
Go on the forums and find out who are the most influent players in the niche you are considering. Buy their courses, get in touch with them and start communicating. Ask them for advice, show them how much you want to succeed and offer them your time in exchange for guidance. Most highly successful internet marketers had a great mentor, this is where you should start.
There are many ways to be successful, and it might be tempting to try out each of these methods on a casual basis, this isn’t what you could term a ‘strategy.’
So, where do you start? If you’re a network marketer, decide whether you want to use traditional methods, or mostly market online. Internet marketing is very appealing to many, yet be aware that becoming an online wizard does not happen overnight. It takes time to learn the tools, and find an approach that will be right for you.
You’ve decided to go online. Work one technique and master it, then move on to the next. You can for instance start with twitter, learn to use it really well, automate it, then move to Facebook.
Within a few weeks, you should have a few strings to your bow and will have a clearer picture of the whole online scene and start to get some feedback from your efforts.
Once you get going, review the techniques you’ve been using and if you’ve been consistent with your strategy. Consistent enough that you already deserve results. Are results coming ? If not, work at them harder before moving to the next one.
Here’s a list of questions worth asking yourself:
What are my short, medium and long term goals ? Set a few goalposts: 3 months, 6 months, and 10 years. Project yourself in the future and make sure that your short term plan is relevant with your long term goal !
Have I got the best marketing training available and do I use the best software and hardware ? If you’ve found out about new programmes that show better results, consider buying them.
Then jot down your own workflow. Take a piece of paper and jot down boxes and arrows, and connect pieces together. You won’t get the perfect plan right away, but soon enough you’ll have a plan that works and marks sense. Sleep on it. When you feel you’re happy this plan can stand on its feet, commit to it.
Then as you launch your first project, make sure you know the audience you’re targeting. Perform adequate research as to the needs and motivation of your target audience. Complement that with keyword reattach so as to make your message found on the internet.
Reflect on your marketing message. What are your core values. What do you want those of your business to be ? Make sure your message is relevant to your offering, and appealing to your client.
Then think about it from the customer’s eyes. What would you want your target client to think when they are exposed to your message ? Again having a clear understanding of your own values will make sure your marketing message is clear throughout. Keep these values in plain sight when you work so you can be reminded of them as you continue your progress.
As you get started implementing your strategy, decide in advance when the review points will be, so you can distance yourself from the business and make adjustments as required.