Marketing : Marketing is analyzing and satisfying consumer needs.A stratagical planning and executing of a set of objectives to bring buyers and sellers together so that a sale
can take place.
In the 3 M’s of Business model Marketing play a key role.
3M’s are Money,Management,Marketing
Buying and Selling of and exchannge of goods for an agreed amount.
Marketing is the promotion of products oe service especially advertising and branding.
The 4 P’s of Marketing are
Marketing can be classified as 3C model also
3 conceptions of marketing are
Short Term Factors in Marketing System are
Long Term Factors in Marketing System are
Different Components of a Marketing Plan:
1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List
Types of Marketing:
Word of Mouth Marketing
TV and Radio
Pay Per Click
Social Media Marketing
New Media Marketing types:
• Mobile phones
TYPES OF MARKETING RESEARCH
Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.
Top Marketing Rules:
Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Keep a deadline