Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the Internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.
For a person to go to a site preferably to others, it needs to be very noticeable. Providing ads that could direct prospective clients and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo offers a service that can put a site or company’s ad in their sites that can be shown when definite keywords are inputted.
Yahoo proffers an opportunity for any company to increase their traffic by using their services. With more people being alerted of your site, there would be more traffic and guests to your site given the opportunity to view your pages as well as your goods. With even a small percentage of booming sales, with a high traffic volume this could still be a substantial figure for your company.
Many means are developed and exploited to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Having a consistent substantial flow of website visitors is every company’s objective. Website visitors are potentially the lifeblood of your Internet based business.
Yahoo/Overture utilizes the same principle as Ad-words. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search.
As soon as a person types in a keyword or keyword phrase to search for anything he wants, the search engines gives out the outcome in a page. After that at the right side of the page, he will see selected advertisements that have paid for their ads to be viewed with some particular keywords and keyword phrases searched.
Lets say for example, you run a car parts retail/wholesale site. You pick keywords that can prompt or activate your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your advertisement may crop up if you have chosen that as one of your keywords.
You don’t need to fully optimize your site with Search Engine Optimization methods and techniques by using Yahoo/Overture or Ad-words but you will have to put up with the overpriced cost.