Writing articles about your business is certainly useful. You give tips, techniques and stories that unquestionably help readers. If you’re a therapist and you want to promote your private business, write a lot of quality and fresh articles.
If you are able to write quality articles as part of your therapy marketing, you will be able to achieve the following:
1. As part of your online marketing strategy, this proves to be one for the books. Article writing proves to be very effective in creating a “buzz” about businesses online. This is guaranteed to take your practice to another level in terms of popularity and profitability. Many have been doing this and they have achieved success. You can start by basic article writing and possibly get to write your own ebook thereafter.
2. You can drive more traffic to your main site by making use of your resource box or signature box. You can include links that would lead your readers back to your site. This is counted as backlinks.
3. By having a competitive set of keywords, you will be able to improve your search engine rankings. This also creates one way links which are more likely preferred rather than reciprocal links. These links come from the hyperlinks in your articles. When these articles are re-published by your readers, it’s understandably obvious that you will be getting more visits through these links.
4. Your clinic will gain more customers. The more re-published copies of your articles, the higher chance of other people reading your articles. Therefore, there is also a great possibility of obtaining more clients in the future. You will also gain popularity to other market or industry. A good article, once published on the World Wide Web, can be seen and read by many people.
5. Profitability. You earn. Not for writing these articles but as a result of effectively implementing your therapy marketing strategies with it. By reaching to a vast majority of people online through your articles and newsletters, the continuous chain of referrals and recommendations are limitless. Your Therapy marketing is surely bound to succeed. And what better way to gauge success in a business sense, but by getting great turnouts on your return of investment in no time. Good luck and start writing your articles now!
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