There are two schools of thought when it comes to gift cards. On the one hand, there are those who think they are thoughtless gifts by those who don’t want to take the time to shop for just the right present. The other school of thought is that gift cards are a thoughtful gift because they allow the recipient to choose exactly what they want.
What does actual research say though? The truth is, the majority of gift cards are received with joy by recipients. According to the National Retail Federation, gift cards are the most desired gift of the season.
In a 2008 survey of more than 8,000 consumers conducted on behalf of the retail group by Ohio-based BIGresearch, almost 55% of reported that they prefer to receive gift cards. The reason most gave is that they prefer the flexibility of them.
According to this survey, gift cards were preferred over electronics (ie, DVDs, CDs and video games); or clothing and accessories. Half the respondents preferred gift cards to electronics and almost the same amount (49.8%) preferred them to clothing and accessories.
Now that you know the answer to the question – ie, that gift cards are a thoughtful gift – following is a tip for how to purchase them from a reputable seller.
How to Purchase Gift Cards from Reputable Sellers
This is the most important thing to remember when buying gift cards. Only purchase from sellers who are the actual selling agent, not a listing agent or auction site. If you purchase from sites like these, you run the risk of gift card fraud.
How do you know if a gift card seller is reputable? Ask if they are a third-party seller. Check to see if they’re a recognized member of the Better Business Bureau. Check their customer service policy, ie, do they stand behind every transaction.
If you do all of this, it will be pretty easy to spot the third party sellers from those who are reputable gift card sellers.
Make gift giving easy? Head on over to ABC Gift Cards, a reputable discounted gift card seller that stands behind every transaction it makes.