Understanding the real estate industry means that you know the important role that persuasion plays. Do not be deceived by the notion that persuasion is an art. It is simply a science, and like all sciences it can be learned. Learning the science of persuasion is essential to your real estate marketing success.
Begin by creating a foundation with your client. Create a foundation to build a relationship on. You have to become the person that someone wants to trust. How? Adopt sincere traits. Commit to your meetings, don’t be late and prove that you are a trustworthy leader in your field.
If you are planning a presentation, ask yourself a few essential questions. What truly drives you? Why are you putting in all this effort? Think about all of the things that motivate you. This will give you a renewed sense of energy.
Make your client, or audience, feel like they are your everything. Their success, their new home, and their security mean the world to you. When potential clients know that you are giving them priority this will help reinforce their trust in you. Point out the positive in a situation; make the best out of even the worst situations.
Addressing individuals by their name is important, especially soon after introduction. This gives them a sense that you care enough to learn their name. It will also help create a sense of professional familiarity. You can make this easier on yourself by making a mental note of the name when introduced. This will help the name stick in your memory for a longer period of time.
Regardless of disappointment, make sure to stay focused on your ultimate objective. The real estate marketing game can be fierce. The only way to win is to push through the disappointment and move onto another opportunity. Always remember that tomorrow is a new day that will bring with it new opportunities. Good luck!
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