The company wants to be associated not with a social network, but with the “metaverse”.
Mark Zuckerberg may announce the rebranding of Facebook at the annual Connect conference on October 28 or earlier, The Verge reports, citing sources close to the issue.
Instagram Facebook, WhatsApp, Oculus and others want to combine all products and continue working on the “metaverse”, the publication reports. The company does not want to be associated only with the social network Facebook. Facebook representatives declined to comment.
In July 2021, Mark Zuckerberg announced that Facebook will focus on working on virtual reality, where users will be able to live, work and relax.
On October 17, Facebook announced that it would hire 10,000 employees in Europe to work on the “metaverse” for five years.
In September 2021, The Wall Street Journal released The Facebook files, an investigation based on internal company documents and conversations with former and current employees. Facebook knows in detail that all its platforms can harm users, but does nothing about it, the journalists claim.