The videos will appear in the news feed and groups.
Users will be able to create and publish vertical Reels videos in the Facebook app for Android and iOS. Before that, the feature was only available on Instagram.
The videos will be displayed in a special section of the news feed or in groups. You can put a like under the video, leave a comment and share it. The videos will be available to all users of the social network. In the near future, Facebook will start testing ads between videos.
Instagram Facebook will allow authors to promote Reels from their Instagram – this feature is still in testing mode and is only available to some users.
Facebook has also announced a Reels Play bonus program for some authors. They will be able to receive money depending on the success of the videos.
Reels are videos up to 30 seconds with AR filters and music. Instagram launched a section competing with TikTok in August 2020, in June 2021.