Although Hip Hop clothing brands are nothing new to the fashion industry, there are very few that had the trendsetting ability and originality found in Apple Bottom Clothing. The Apple Bottoms Jean brand is a clothing line for women started in 2003 by St. Louis rapper Nelly along with Ian Kelly and Yomi Martin.
Nelly was already successful with an earlier launch of Vokal, a hip, fresh menswear line. Vokal had originally been created in the late 90s while Nelly was still an independent rap artist. As his career took off, the brands reputation rose and gave Nelly the opportunity to create the Apple Bottoms clothing line strictly for women.
Nelly works closely with his team of designers to supervise each pattern. Even though he is not a professional designer himself, he has stated that he considers what he likes to see on a woman when he makes his input. Nelly’s innovative vision ensures each product meets the high standard of Apple Bottom Clothes and also ensures that every woman gets the right fit while looking sexy.
The first products released by the brand was Apple Bottom jeans, but branched off into shirts, outerwear, and shoes. Apple Bottom Clothes was designed to provide urban appeal from its origin, but with the assistance of Apple Bottoms Girl Model search in the United States which was broadcast on VH1, the just for women clothing line captured the attention of women everywhere.
The vision behind Apple Bottom clothing has always been to celebrate the curves of women. Instead of women working to fit into jeans, Apple Bottoms are designed for women with curvier rears and more ample hips and thighs. Jeans are sassy with sexy detailing thanks to studs, rhinestones and beads. The addition of lycra material in the denim wear, causes the Apple Bottom jean to cup and shape a woman’s rear; giving women a boost of confidence and sex appeal that the average jean just does not provide.
A large part of Apple Bottoms achievement rides in its decision to make each piece of clothing inexpensive without sacrificing on quality. The apple shaped pockets gave the brand a distinctive and signature look, setting it apart from the hundreds of other celebrity clothing lines that are on the market. This visionary appeal has helped the brand resonate with women of all shapes, sizes and ethnicities.
With so much success it wasn’t long before Apple Bottoms diversified with even more options for the urban lifestyle brand. Before long, Apple Bottom clothing for young girls and plus size women was added. Handbags, jewelry, eyewear, scrubs, lingerie, shoes and even a signature fragrance were also added to the line. The urban lifestyle line can be found across the country and online.
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