After LG’s announcement of the closure of the mobile division, the companies want to take the vacant place in the market.
Owners of LG smartphones can exchange them for devices from Apple and Samsung at a discount — you need to pay the cost of the old smartphone and additional ones.
The Apple program will last until September 25 — you can exchange LG models with 4G and 5G for an iPhone 12 or iPhone 12 mini. The Samsung promotion will last until the end of June — you can get the Galaxy S21, Galaxy Z Fold 2, Galaxy Z Flip 5G or Galaxy Note 20.
According to the research company Counterpoint, in 2020, Samsung held 65% of the smartphone market in South Korea, Apple-20% of the market, LG-13%.
LG announced its withdrawal from the smartphone market in early April 2021. The company plans to focus on the production of components for electric vehicles, smart homes, robots, as well as the development of AI and business solutions. Finally, the unprofitable business will be closed by July 31.
After that, the company promised three years of updates for the 2019 and 2020 flagships.