Hiring an SEO agency to look after your website and get it highly ranked in the search engines is a good decision to make. If you find a good agency, that can do what they say they will (i.e. get you in the top few positions for the keywords that you want to target), then they will more than pay for themselves with the extra business that they will bring in for you.
However, you may find that there are SEO agencies that are less than reputable – as a result, you might want to investigate them by looking into the following criteria…
Experience – Investigating how they were with other clients in the past is the best barometer you can use in order to find out just how good they are. Just look for verified cases in which they have actively helped a client’s website get to the top of Google through their SEO efforts. You might find some SEO agencies who hesitate when giving you their clients’ contact information; if so, just look at their own website and see how effective they are by searching for them in the search engines. If they know their stuff, they should be ranked highly for the keyword “SEO agency“.
Timescale – Ask them how long it will take them to get your website ranking highly in Google, Yahoo and Bing. They will not be able to give you an exact answer, but they should be able to say whether you are looking at weeks, months or a year. Avoid agencies that claim that they will get you instant results because anyone claiming that is either lying or using fraudulent methods. Having got their time estimate, ask them whether they are willing to give you a written guarantee. It is not unreasonable to ask for a clause to be written into your contract stating that you want a partial refund should they not be able to deliver within the timescale that they give you.
Communication – You should also learn just how much contact you will have with them during the process, in order to see how and what they are doing. Most SEO agencies will provide you with complete reports each month on their progress; they might even phone you every few weeks in order to give you a more in-depth update. Be sure that the monthly reports include their complete list of links, as well as charts that indicate the growth and expansion of your website. Whenever you can get a hold of them to check on progress, be sure to do so, and ask them whatever questions you like about how things are going for next month.
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