A Toll Free Number Is An Important Part Of A Marketing Campaign

Whether a telephone number is a free one or a paid one can really make the difference between a prospective customer calling you or not calling you. The benefits to having prospective customers call you are clear, so why not make it as easy and cheap as possible for them to do so? For the low price of a phone call you have the chance to secure a new customer that you would otherwise not have had.

Customers prefer toll free numbers and, as such, you get much higher response rates to your marketing initiatives when you advertise one. As well as liking the fact that it does not cost them anything, there is also a psychological aspect to it, as the fact that you are willing to pay for them to call you means that you ‘really’ want them to call. This can be enough to persuade borderline customers, who are unsure about phoning because they do not want to waste your time, to take the action that you want them to take.

In addition to getting more customers, there are also other benefits for companies who have a toll free phone number. Firstly, they are portable, meaning that you can keep the same number wherever you happen to move to. Even if you do not move, and just set-up a new office, you can have the number transferred, even if the phone that you want to associate the number with is on the other side of country. Secondly, toll free numbers make a company seem more established and national / global. Those who you deal with will assume that if you are a big company (and big companies tend to be trusted more) even if your company only consists of a few people.

The price you have to pay for each phone call made to you using a toll free phone number is approximately the same as the cost of a standard cross-city phone call. If you buy a package deal from the company that sets up the number for you then you may well even get discounted phone calls. There are plenty of companies around that can take care of the whole process for you. You just need to contact them, choose a number and tell them which phone you wants the calls to be routed to.

Toll free numbers come in certain formats, which vary depending on the country that they are registered in. For example, in the U.S. it is common for toll free numbers to begin with 800, 888 or 877, whereas in the U.K. they often begin with 0800, 0845 or 0844. They are assigned on a first-come, first-served basis, so the quicker you get one, the bigger and better the available pool of numbers will be. As a final point, you will not need an extra phone line installed if you get a toll free number because the number you choose will ring through to your office phone, cell phone or whatever other number you specify.

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