There are so many different social media outlets and websites available, sometimes it’s difficult to know where to spend time building a presence. When it comes to creating a valuable social media profile as an attorney, LinkedIn is an important place to start. By using LinkedIn, you can connect to over 43 million professionals in over 200 countries. Whether you have a solo practice or work for a large firm, LinkedIn is a valuable asset for your career.
Below are five ideas for improving your LinkedIn profile:
1. You Only Get One Chance At A First Impression – It’s important that you put your best foot forward with your LinkedIn profile. First impressions are difficult to change, especially with the attention spans of online browsers. Pay close attention to the picture you use for your profile and the headline as well. Your picture should be professional and attractive. The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.
2. Customize Your Url – Take the time to customize your LinkedIn URL. This is a great opportunity to brand yourself and allow people to easily find you. It also can help get your profile found in Google when someone searches for your name.
3. Use Keywords In Your Profile – Add keywords to your profile. By using keywords, other lawyers or other industry professionals that use LinkedIn as a talent search engine will find your profile more easily. Using keywords for your niche in the legal world throughout your profile will give you a better chance of showing up on “people searches.”
4. Add Up To 3 Links On Your Profile – LinkedIn allows you to add 3 links to additional sites on your profile. Take advantage of this. Add links to your firm’s website, other social media profiles, or even your own blog. You should customize the links so they say something meaningful such as My Law Firm’s Website or My Twitter Profile.
5. Search For and Join Professional LinkedIn Groups – LinkedIn has a “groups” feature where you can join discussions with like-minded professionals. You can share news stories, discuss best practices, network, etc. It’s a great way to utilize LinkedIn and grow your connections.